It’s the same question—over and over.
Sometimes, it’s a question, and other times, it’s a statement. It may be phrased differently on occasions, but it’s always the same question.
“How can I get a government contract?”
You probably have the same question. Are there really opportunities to sell your product or service to the federal government?”
The short answer is yes.
There are opportunities—plenty of opportunities. But that’s not the right question to ask.
The question is: Are those opportunities right for you and your business?
Venturing into federal contracting offers several benefits and advantages but also comes with its own set of challenges.
Before diving into the deep end, you must weigh the pros and cons to determine if federal contracting aligns with your company’s goals and mission—not just your capabilities.
On-the-Fly
Your goal may be to generate additional revenue for your business using strategies you implement daily. But sometimes, those strategies do not comply with the contract requirements.
Take outsourcing for instance. The government limits subcontracting on small business set-asides. These restrictions may conflict with your company’s day-to-day operations.
Are you willing and capable of pivoting to meet the government’s requirements?
Implementing a separate business model and processes for the federal government can be costly, especially if it doesn’t lead to contract awards.
You must understand the unique dynamics of being a federal contractor and be able to adjust to stringent requirements on-the-fly to succeed in federal contracting.
To determine if federal contracting is a good fit for your company, you must understand the landscape—the pros and cons.
Pros vs. Cons
The benefits of doing business with the government are undeniable.
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- Steady and reliable revenue streams.
- Access to the world’s largest consumer of products and services.
- Set aside opportunities for small and disadvantaged businesses.
Additionally, federal contracting offers numerous opportunities to grow and scale a profitable and sustainable business.
But with great benefits come great responsibilities…and often significant burdens.
Unfortunately, federal contracting is known for its complex bidding processes, high levels of competition in oversaturated markets, and secretive evaluation procedures, making it difficult to break into federal contracting.
And once you’re in?
You encounter other challenges, such as delayed payments, confusing methods for handling disputes, and strenuous reporting requirements.
Sounds frustrating. You may be wondering if federal contracting is worth the time and effort.
Worth the Hassle
A close examination of your business affairs—your cash flow, expertise, resources, and goals will help you determine if pursuing federal contracts is in your company’s best interest.
Sure. The procurement processes may be cumbersome at times, but they are also consistent. Once you understand them, you can establish internal processes to streamline your efforts.
Moreover, your experience in federal contracting will be different from other people’s experience. What others loathe, you may find exciting, especially if you love a good challenge.
Plus, there are usually ways to circumvent or overcome the burdens placed on your business…if you are willing to tackle problems head on.
Closed Mouths Don't Get Fed
Many of the issues small businesses face in federal contracting can be addressed and resolved before they escalate if brought to the Contracting Officer’s attention in time.
Can’t afford to have your invoices paid 30 days out?
Ask the Contracting Officer about Fast Payment Procedures. Getting paid within 15 days sounds a lot better, wouldn’t you agree?
Maybe your focus is on winning contract opportunities, but there is too much competition.
Well, responding to requests for information (RFIs) and sources sought notices can influence the agency’s acquisition strategy.
If at least two responsible small businesses can meet the agency’s contract requirements at a fair market price, the Contracting Officer can set aside any acquisition for small business competition.
Do you know a similarly situated small business that would be interested in competing for contract opportunities?
Ask the Contracting Officer to consider a small business set aside. Identify any mutual small business certifications or socioeconomic categories.
Reducing the competition puts your company in a more favorable position to win contracts.
Therefore, don’t hesitate to voice your concerns, challenge a contract action, or point out facts that can influence the agency’s buying decision. Understanding how and when to influence contract opportunities can help you decide if federal contracting is right for your small business.
Know the Landscape
Research is the most effective way to understand whether working with the federal government is a good fit for your business model and objectives. But let’s take a look at circumstances to consider before you get into federal contracting.
Instability and uncertainty is the nature of business with the government.
Periods of performance end. Options may or may not get exercised. Contracts are terminated for various reasons.
Looming government shutdown can lead to work stoppage for non-essential contractors. No work means no pay.
During a government shutdown, you have three options:
- Continue to pay yourself and your personnel from company reserves.
- Furlough personnel until the shutdown ends.
- Layoffs.
Like most small businesses, you may only have two options if you can’t afford to pay employees without adequate cash flow.
Nevertheless, these are factors to consider when deciding if federal contracting is viable for your business.
How to Determine if Federal Contracting is Right for You
There are no guarantees for federal contractors — not even if you’re the incumbent on a recompete.
With so much uncertainty, federal contracting may not be the right fit for your business. Here are 14 questions to ask when making an informed decision:
1. Are there contract opportunities that match your expertise and experience?
2. Are agencies allowed to buy your product or service from the market you’re in?
3. If you are not in the right markets, can you gain access to those markets?
4. Do agencies buy what you sell on a consistent basis and at volumes that make it worthwhile?
5. Did you research past contract awards to understand the competitive landscape?
6. Do you have the capabilities and capacity to meet contract and compliance requirements?
7. Can you obtain the human capital, equipment, and financial resources required to deliver your product or service?
8. Have you identified your business objectives, ideal buyers, and capture strategies?
9. Will you team with other small businesses to enhance your competitiveness?
10. Can you cultivate existing relationships within your target agency?
11. Do you attend industry, networking, and business matchmaking events?
12. Do you have any small business certifications for set-aside opportunities?
13. Are you seeking opportunities to improve your understanding of procurement processes?
14. Have you considered the costs of doing business with the federal government?
Let’s face it—federal contracting is not for everyone. Not every small business will have success in the federal marketplace.
Still, federal contracting is one of the best opportunities to grow a sustainable business.
Despite the downside, the rewards can be substantial if you are well-prepared and strategically positioned to succeed. Yet, you must consider the pros and cons to make informed decisions about your chances at winning contract opportunities.
Derek Sampson
Federal Contracting Coach
Derek is a 12-year Air Force veteran and former Contracting Officer with an extensive background in federal procurements. He has experience supporting several federal agencies, including the Air Force, Army, FBI, and DOE. He helps small businesses win federal contracts. Derek is also a Dream Vacations franchise owner. He enjoys traveling and experiencing other cultures.
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